The proposed GMO labeling measure was narrowly defeated in Tuesday’s general election.

Statewide Measure 92 was too close to call Wednesday morning, but the later tally showed it failing by just 1.2 percent.

Pat McCormick, spokesperson for the No on 92 Coalition, called it a clear victory for Oregon consumers, taxpayers an family farmers.

“Voters found that Measure 92 would have provided consumers with inaccurate and misleading information about the foods we buy,” said McCormick. “And it would have increased grocery prices for Oregon families by hundreds of dollars each year. Voters also understood that Measure 92 would have burdened our state’s family farmers and food producers with costly new compliance regulations and red tape.”

The measure was particularly unpopular in Eastern and Central Oregon, but also split the metropolitan Portland area.

Proponents of the measure contended the public should know if its foods are genetically modified, and they vowed to continue seeking guidelines for labeling in other states and at the federal level.

In Grant County, the measure failed by a vote of 2,260-1,041.