• Revenue of $2.6 billion, up 1% on an as-reported and FX-Neutral basis
• Gross Merchandise Volume (“GMV”) of $19.3 billion, up 4% on an as-reported basis and up 3% on an FX-Neutral basis
• GAAP and Non-GAAP earnings per diluted share of $1.40 and $1.25, respectively
• GAAP and Non-GAAP operating margins of 21.1% and 27.0%, respectively
• Returned $1.0 billion to stockholders in Q4, including $900 million of share repurchases and $128 million paid in cash dividends

SAN JOSE, Calif., Feb. 26, 2025 /PRNewswire/ — eBay Inc. (Nasdaq: EBAY), a global commerce leader that connects millions of buyers and sellers around the world, today reported financial results for its fourth quarter and full year ended December 31, 2024.

“eBay achieved three consecutive quarters of GMV growth to end 2024, and we took significant steps toward our vision of reinventing the future of ecommerce for enthusiasts,” said Jamie Iannone, Chief Executive Officer at eBay. “I’m proud of how the team has innovated for our buyers and sellers, which has driven significant value for shareholders.”

“eBay delivered strong results in the fourth quarter, as we met or exceeded expectations across our key financial metrics,” said Steve Priest, Chief Financial Officer at eBay. “We created a solid foundation to build upon in 2025, and our outlook reflects our confidence in eBay’s ability to drive sustainable, long-term growth.”

Fourth Quarter Financial Highlights

• Revenue was $2.6 billion, up 1% on an as-reported and foreign exchange (“FX”) neutral basis.
• GMV was $19.3 billion, up 4% on an as-reported basis and up 3% on an FX-Neutral basis.
• GAAP net income from continuing operations was $680 million, or $1.40 per diluted share.
• Non-GAAP net income from continuing operations was $607 million, or $1.25 per diluted share.
• GAAP and Non-GAAP operating margins were 21.1% and 27.0%, respectively.
• Generated $677 million of operating cash flow and $560 million of free cash flow.
• Returned $1.0 billion to stockholders, including $900 million of share repurchases and $128 million paid in cash dividends.

Full Year Financial Highlights

• Revenue was $10.3 billion, up 2% on an as-reported and FX-Neutral basis.
• GMV was $74.7 billion, up 2% on an as-reported basis and up 1% on an FX-Neutral basis.
• GAAP net income from continuing operations was $2.0 billion, or $3.95 per diluted share.
• Non-GAAP net income from continuing operations was $2.4 billion, or $4.88 per diluted share.
• GAAP and Non-GAAP operating margins were 22.5% and 28.1%, respectively.
• Generated $2.4 billion of operating cash flow and $2.0 billion of free cash flow.
• Returned $3.7 billion to stockholders, including $3.1 billion of share repurchases and $533 million paid in cash dividends.

Business Highlights

• eBay made a significant investment in the U.K. market to improve the customer experience for consumer-to-consumer (C2C) sellers, including introducing a simplified listing flow on mobile, launching eBay Balance and Managed Shipping, and revamping local pickup and discovery capabilities. eBay also eliminated final value fees and regulatory operating fees for U.K. C2C sellers across all categories, excluding motor vehicles.
• eBay expanded its artificial intelligence (AI)-powered magical bulk listing tool from Sports Trading Cards to all categories in the U.S., making it faster and easier for sellers to create detailed, eye-catching listings and get more inventory in front of buyers.
• eBay’s total advertising offerings generated $445 million of revenue in the fourth quarter, representing 2.3% of GMV. The company’s first-party advertising products delivered $434 million of revenue in the fourth quarter, up 18% on an as-reported basis and up 16% on an FX-Neutral basis.
• After a successful launch in Germany, eBay introduced Klarna’s ‘buy now, pay later’ payment options to millions of shoppers in the U.K., Austria, France, Italy, the Netherlands and Spain. Additionally, Klarna users in these countries can now resell items bought through the Klarna app on eBay in minutes, with automatic listing details and images, giving people more flexibility in how they sell.
• To offer more locally relevant payment methods, eBay partnered with Riverty to offer buyers in Germany the option to pay using a monthly invoice, one of the most popular ways German consumers pay online.
• eBay announced the latest in its series of exclusive drops from the closets of some of fashion and entertainment’s most influential figures with ‘From The Collection: Margherita Maccapani Missoni.’ The collection features exclusive pre-owned, vintage and archival pieces curated by the fashion designer.

Impact

• Through eBay for Charity, buyers and sellers around the world contributed nearly $49 million in Q4, up 11% year-over-year, and more than $192 million for the full year, up 18% year-over-year.
• In 2024, the eBay Foundation granted nearly $18 million to strategic nonprofit organizations focused on advancing inclusive entrepreneurship.
• eBay received many accolades in 2024, including being named as one of the Most Innovative Companies by Fortune, The World’s Most Sustainable Companies by Time, the World’s Top Companies for Women by Forbes, and Best Employers for New Grads by Forbes.
• Further reinforcing the company’s commitment to sustainability, eBay sourced 100% of its electricity consumption for eBay-controlled offices and data centers from renewable sources in 2024, reaching its renewable energy goal one year early. More recently, in 2025, eBay has set a 2045 net-zero carbon emission target, validated by the Science Based Targets initiative (SBTi).

Other Selected Financial and Operational Results

• Operating margin – GAAP operating margin increased to 21.1% for the fourth quarter of 2024, compared to 16.0% for the same period last year. Non-GAAP operating margin increased to 27.0% for the fourth quarter of 2024, compared to 26.7% for the same period last year.
• Taxes – The GAAP effective tax rate for continuing operations for the fourth quarter of 2024 was (10.3)%, compared to 29.4% for the fourth quarter of 2023. The non-GAAP effective tax rate for continuing operations for the fourth quarter of 2024 was 16.5%⁽¹⁾.
• Cash flow – The company generated $677 million of operating cash flow and $560 million of free cash flow during the fourth quarter of 2024.
• Capital returns – The company repurchased $900 million of its common stock, or approximately 14 million shares, in the fourth quarter of 2024. The company’s total repurchase authorization remaining as of December 31, 2024 was approximately $3.3 billion. The company also paid cash dividends of $128 million during the fourth quarter of 2024.
• Cash and cash equivalents and non-equity investments – The company’s cash and cash equivalents and non-equity investments portfolio totaled $7.2 billion as of December 31, 2024.

Business Outlook

eBay is providing the following guidance for the first quarter 2025.

Dividend Declaration

• eBay’s Board of Directors has declared a cash dividend of $0.29 per share of the company’s common stock. The dividend is payable on March 28, 2025 to stockholders of record as of March 14, 2025.

 

Quarterly Conference Call and Webcast

eBay Inc. will host a conference call to discuss fourth quarter and full year 2024 results at 2:00 p.m. Pacific Time today. Investors and participants can access the call by dialing (855) 761-5600 in the U.S. and (646) 307-1097 internationally. The passcode for the conference line is 7435074. A live webcast of the conference call, together with a slide presentation that includes supplemental financial information and reconciliations of certain non-GAAP measures to their nearest comparable GAAP measures, can be accessed through the company’s Investor Relations website at https://investors.ebayinc.com. In addition, an archive of the webcast will be accessible for at least three months through the same link.

eBay Inc. uses its Investor Relations website at https://investors.ebayinc.com and social media channels as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. Accordingly, investors should monitor this website, in addition to following our press releases, Securities and Exchange Commission (SEC) filings, public conference calls and webcasts.

About eBay

eBay Inc. (Nasdaq: EBAY) is a global commerce leader that connects people and builds communities to create economic opportunity for all. Our technology empowers millions of buyers and sellers in more than 190 markets around the world, providing everyone the opportunity to grow and thrive. Founded in 1995 in San Jose, California, eBay is one of the world’s largest and most vibrant marketplaces for discovering great value and unique selection. In 2024, eBay enabled $75 billion of gross merchandise volume. For more information about the company and its global portfolio of online brands, visit www.ebayinc.com.

Presentation

All growth rates represent year-over-year comparisons, except as otherwise noted. All amounts in tables are presented in U.S. dollars, rounded to the nearest million, except as otherwise noted. As a result, certain amounts may not sum or recalculate using the rounded dollar amounts provided. References to “revenue” refer to “net revenues” as reported in the company’s consolidated statement of income.

Non-GAAP Financial Measures

This press release includes the following financial measures defined as “non-GAAP financial measures” by the SEC: non-GAAP net income, non-GAAP earnings per diluted share, non-GAAP operating income and margin, non-GAAP effective tax rate, free cash flow and FX-Neutral basis. These non-GAAP financial measures are presented on a continuing operations basis. These measures may be different from non-GAAP financial measures used by other companies. The presentation of this financial information, which is not prepared under any comprehensive set of accounting rules or principles, is not intended to be considered in isolation of, or as a substitute for, the financial information prepared and presented in accordance with generally accepted accounting principles (GAAP). For a reconciliation of these non-GAAP financial measures, except for figures in this press release presented on an “FX-Neutral basis,” to the nearest comparable GAAP measures, see “Non-GAAP Measures of Financial Performance,” “Reconciliation of GAAP Operating Income to Non-GAAP Operating Income,” “Reconciliation of GAAP Net Income to Non-GAAP Net Income and GAAP Effective Tax Rate to Non-GAAP Effective Tax Rate” and “Reconciliation of Operating Cash Flow to Free Cash Flow” included in this press release. For figures in this press release reported “on an FX-Neutral basis,” we calculate the year-over-year impact of foreign currency movements using prior period foreign currency rates, excluding hedging activity, applied to current year transactional currency amounts.

Forward-Looking Statements 

This press release contains forward-looking statements relating to, among other things, the future performance of eBay Inc. and its consolidated subsidiaries that are based on the company’s current expectations, forecasts and assumptions and involve risks and uncertainties. These statements include, but are not limited to, statements regarding the future performance of eBay Inc. and its consolidated subsidiaries, including management’s vision for the future of eBay and our ability to accomplish our vision, expected financial results for the first quarter and full year 2025 and expected drivers thereof, the future growth in our business, our ability to drive sustainable long-term growth, the effects and potential of current and contemplated strategic initiatives and offerings including with respect to artificial intelligence, payment plans and options and partnerships with other companies, the effects of new product features or programs, the effects of geopolitical events, foreign currency volatility, and inflationary pressure on our business and operations and our ability to respond to such effects, operating efficiency and margins, reinvestments, dividends and share repurchases. Actual results could differ materially from those expressed or implied and reported results should not be considered as an indication of future performance. Factors that could cause or contribute to such differences include, but are not limited to: fluctuations in, and our ability to predict, our results of operations and cash flows; our ability to convert visits into sales for our sellers, attract and retain sellers and buyers and execute on our business strategy; our ability to compete in the markets in which we participate; our ability to generate revenue from our foreign operations and expand in international markets; the impact of inflationary pressure, fluctuations in foreign currency exchange rates, elevated interest rates and geopolitical events such as the ongoing wars in Ukraine and in the Middle East, terrorist activities and public health events; our ability to keep pace with rapid technological developments or continue to innovate and create new initiatives to provide new programs, products and services; our ability to operate and continuously develop our payments system and financial services offerings; the impact of evolving domestic and foreign government laws, regulations, rules and standards that affect us, our business and/or our industry, including the impact of potential changes in tariffs or sanctions and escalating trade wars; our reliance on third-party providers; our ability to protect or enforce our intellectual property rights; our ability to deal effectively with fraudulent activities on our platforms; the impact of any security breaches, cyberattacks or system failures and resulting interruptions; our ability to attract, retain and develop highly skilled employees; our ability to accomplish or accurately track and report results related to our environmental, social and governance goals; current and potential litigation and regulatory and government inquiries, investigations and disputes involving us or our industry; our ability to generate sufficient cash flow to service our indebtedness; the impact of evolving sales and other tax regimes in various jurisdictions and anticipated tax liabilities; and the success of our recent and potential acquisitions, dispositions, joint ventures, strategic partnerships and strategic investments.

The forward-looking statements in this release do not include the potential impact of any acquisitions or divestitures that may be announced and/or completed after the date hereof.

More information about factors that could affect the company’s operating results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s most recent Annual Report on Form 10-K and subsequent Quarterly Reports on Form 10-Q, copies of which may be obtained by visiting the company’s Investor Relations website at https://investors.ebayinc.com or the SEC’s website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the company on the date hereof. The company assumes no obligation to update such statements.