Trailblazing Marketing Executive to Inspire Attendees at Rakuten’s Premier Marketing Event

SAN MATEO, Calif., March 5, 2025 /PRNewswire/ — Bozoma “Boz” Saint John, a Hall of Fame-inducted marketing executive and former Chief Marketing Officer at Netflix, is announced as the keynote speaker at this year’s Rakuten Optimism conference, the season’s biggest marketing conference. Hosted by Rakuten International, the premier marketing event will take place May 27-29, 2025, at the Omni La Costa Resort & Spa in Carlsbad, Calif.

Bozoma, a trailblazer whose career has redefined marketing excellence, will take center stage at this year’s Rakuten Optimism conference to discuss the transformative power of optimism and storytelling to captivate audiences and create stronger connections. Aligned with the conference theme, “Fueling Meaningful Connections,” Bozoma’s bold vision, innovative ideas, and unparalleled ability to engage make her one of the most sought-after leaders and speakers in the marketing industry.

With nearly 20 years of experience across industries like digital music and entertainment, consumer packaged goods, fashion, sports and automotive, Bozoma is recognized as one of her generation’s most effective marketers. She is CEO and Founder of Eve by Boz, and her success at Netflix, Pepsi, Apple, Uber, and Endeavor earned her Forbes’ #1 Most Influential CMO in 2021. As the former CMO at Netflix, she led groundbreaking campaigns, and at Uber and Apple Music, she drove brand innovation, including launching Apple Music and enhancing consumer brand loyalty worldwide.

“Rakuten Optimism in the U.S. brings together the brightest minds in marketing to inspire innovation and foster meaningful connections,” said Amit Patel, CEO of Rakuten International. “We are honored to welcome as our keynote speaker Bozoma Saint John, whose insights and experience will undoubtedly energize and empower our attendees. Bozoma’s unparalleled expertise, bold creativity, and ability to connect with audiences epitomize the spirit of this event.”

Rakuten Optimism is a one-of-a-kind marketing event that gathers over 1,000 retail marketing leaders and professionals from across the affiliate marketing industry. The conference features inspiring keynote speakers, engaging panel discussions, and unparalleled networking opportunities. Attendees will have the opportunity to network, gain valuable insights, and explore the latest trends shaping the industry. Held at the luxurious Omni La Costa Resort & Spa, Rakuten Optimism in the U.S. is the ultimate destination for marketers looking to connect, learn, and grow.

Rakuten Optimism 2025 will take place from May 27-29, 2025, at the Omni La Costa Resort & Spa in Carlsbad, Calif. A more detailed agenda with sessions will be announced soon. For more information and to register for the premier event, visit: optimism.rakuten.us/2025.

For sponsorship inquiries, email events@rakuten.com.

About Rakuten International 

Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. Visit rakuteninternational.com for more information. 

Media Contact:

Carol Lee

carol.lee@rakuten.com

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SOURCE Rakuten International