With a Barrier-Breaking Approach to Sexual Wellness, Hey Sweet Cheeks is Breaking Taboos and Challenging Gender Norms in Intimate Care

LOS ANGELES, March 5, 2025 /PRNewswire/ — Hey Sweet Cheeks, a new sexual wellness brand disrupting the binary sexual care aisle, launches with six high-performance products and a skincare-first approach to sexcare. Pioneering the “prep to play” experience, the lineup ensures the lead-up to intimacy is just as enjoyable as the moment itself.

Hey Sweet Cheeks was founded to fill a gap in the sexual wellness industry, speaking to consumers who have long felt neglected in an aisle that reinforces gender stigmas and lacks innovation. Developed by cosmetic chemists and brand experts with decades of beauty industry experience, the brand introduces a product line where sensual moments are not divided by the gender binary but embraced unapologetically.

“For too long, the sexual wellness aisle has been dominated by legacy brands offering basic formulas with little innovation,” said Kimberly Konstant, Chief Brand Officer of Hey Sweet Cheeks. “We launched Hey Sweet Cheeks to shatter that norm by blending premium ingredients with breakthrough formulations typically found in skincare. We created a line of products that not only features the highest quality of ingredients, but also embraces everyone’s freedom to express their own gender and sexuality in the bedroom and beyond.”

Hey Sweet Cheeks‘ “prep-to-play” approach to sexcare and skincare taps into the growing trend of sexual wellness as self-care, transforming the lead-up to intimacy into a ritual of indulgence and anticipation. By creating a playful, inclusive space where preparation enhances pleasure, Hey Sweet Cheeks ensures that feeling good starts long before the fun begins.

Prep: Hey Sweet Cheeks’ skincare products feature clinical-grade ingredients that are gentle on all bodies and skin types yet effective in clearing skin to reveal a radiant glow.

• It’s Glowtime – A smoothing serum with BHA, AHA, and 2% niacinamide to brighten and even out skin tone, and reduce blemishes and dark spots.
• Bare It All – A body wash featuring BHA and salicylic acid that deeply cleanses and unclogs pores plus oat milk that hydrates and soothes for clean and healthier-looking skin.
• Bottoms Up – A charcoal exfoliating butt and body mask formulated with volcanic micro-exfoliants to detoxify and reveal clearer, smoother skin.

Play: Hey Sweet Cheeks’ innovative pH-balanced, hypo-allergenic sexcare products are thoughtfully crafted to avoid the tacky textures, messy stains, and tired formulas many have come to expect.

• Slick Trick – An aloe and hemp-based lubricant with agave for smooth, mess-free and stain-free play without irritation—perfect for solo, toy, or partner use.
• Backside Glide – A hybrid water- and silicone-based lubricant that provides the long-lasting glide of silicone with the easy clean-up of water-based formulas, ensuring effortless, extended play.
• Rub Me Right – A cocoa butter and aloe-infused friction-free self-play lotion designed for partnered or solo play. As it warms with body heat, the lotion melts to enhance motion and comfort.

With non-slip, easy open packaging and velvety-soft charcoal gray bottles, Hey Sweet Cheeks breaks from gendered color palettes and clichés, bringing bold, modern design to intimate care.

Hey Sweet Cheeks products are available for purchase at www.heysweetcheeks.co. The products are sold individually and in three beauty sets – All Access (Backside Glide and Bottoms Up), Slip & Slide (Backside Glide and Slick Trick), and Backside Beauty (Backside Glide, Bottoms Up, Bare it All) – starting at $18.

About Hey Sweet Cheeks

Hey Sweet Cheeks is pioneering the idea of “prep-to-play” by bridging the gap between sexcare and skincare into a seamless, seductive experience with products that are as thoughtful as they are exciting. Our collection is carefully designed to cater to every moment from arousal to afterglow and made with only high-quality, high-performance ingredients. Tackling common frustrations like burning, irritation, redness, stickiness, and stained sheets, our products ensure ultimate comfort without compromise. Free from harmful chemicals and never tested on animals, Hey Sweet Cheeks is redefining intimate care with pure, premium pleasure.

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SOURCE Hey Sweet Cheeks